Working to a brief

I am creating a campaign to raise the importance of getting the right amount of sleep. I have targeted an audience of 30+ and have done some primary research to try and find out some of the reasons to why they are lacking sleep. First of all I found out what their average amount of sleep was, and considering the reccomended amount of sleep is 8 cover the night, our audience is bellow average with most of my answers being in the 5-7 category. The reason why was quite clear, is all down to stress over money and having kids. Asking about exercise gave a scattered set of answers so this will not be an area I will be looking to build on in the campaign. From my research I have concluded that my average person would be a man in the over 50 category. In order to reach my target audience, I will look at creating an advert to go on the radio for the audience to listen to on the way to work. This will be effective because it will mean quite a lot of people will be reached and if the advert was on a national commercial station like Heart, then there would be a much wider reach. Heart is targeted to my audience because of the music they use on the station and the format of the show with opporunities to win cash prizes and holidays abroad.

Newsroom Proposal

Audience

As well as the 4000 students we already have here at college, our newspapers and stories will be aimed at students looking to come up to our college. We will look at surrounding schools such as Crookhorn, Oakland’s and Horndean Technology College, as well as other prospective students in years 10 & 11. If we look at both years bringing in 250 students each, that’s 500 per school. And if half of the college leaves after the second year, it would mean the college would look to bring in 2000 more students from the schools around. We will reach this audience of 14-16 year olds by using various forms of social media, namely Twitter and Facebook. Another idea, which our group touched on in our presentation, was to create an app making our news easily accessible on the go. The idea is to have a homepage much like the front page of a newspaper so then the users can navigate through various paths to find the stories they want

Resources required

The resources will be essential the running of our newsroom as they will aid us in producing the content for our audience in and around the college. The news room will need to have every bit of equipment and resource in order for it to run efficiently. This would mean that access to the internet is compulsory as you will be able to keep in contact with sources for stories and you are able to discuss with them about ideas, even if both of you are too busy to meet and discuss in person.

Team strengths

Our team consists of only 3 members, so the work load is a lot more for each individual. However, having a small team means we will work more efficiently, as we are closer together and it will allow us to communicate our ideas easier than if we were in a larger group.

Victor- Photography, video, presentation skills, interviewing, commination skills

Charlie- writing, spellchecking, presentations skills, social media skills, communications

Emily- organisation, determination, social media skills

Jordyn – Writing, hard working, creative thinking

We will task each member to do specific tasks due to their strength, however, the crossover of some of the strengths means we have a lot of depth and if one person is not available for one of their shifts, it means someone else can cover for them as they can do a similar job to the unavailable person.

Potential sources of stories

In order to get a range of stories for our newspaper, we will get in contact with the 12 different departments in the college, emailing them about any upcoming events that would be possible to cover and which we may be able to attend. We will work closely to our given department and will create content that they will feel is honest to what they want to tell. For the various events, we could send a group of 2-3 members of our newsroom in order to make sure we get as much coverage as possible. We will then send back to the other newsroom team what we have found and let them start to think about a possible story to write.

How to meet deadlines and how will this benefit the College?

We are going to be set shifts for various weeks which will allow us to keep up to date on our work and will mean we can get around contacting the various departments from stories, and with deadlines, we will be tasked with completing our work by our following shift. This service will be of massive benefit to college, because at the moment, not a lot of people know about what happens around college, and with the easy access of the news through our app, we ill be able to make it so that everyone knows about the achievements and events around the college. It will be better than what we already have, a newsletter, because it will be interactive, and wont be shoved in peoples faces, which is one thing I believe that we as a newsroom should try and avoid. The ‘in your face’ attempts at producing news in any forms of education is sometimes off putting because of how forced it seems. If we have an app, it will mean that people will be able to use it whenever they want, and it wont get lost or put in the bin, like a newsletter would, because the one thing most people do, is chuck it in the bin as soon as they get given it.

Negotiating and opportunities

Type

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Types of constraints

1. Cost
2. Time
3. Resources
4. Professionalism
5. Personell
6. Copyright

Case Study - Russell Brand show Andrew Sachs

1. What proffesional codes did the programme producers infringe? Professionalism
2. who do you think was responsible for these infringements? The shows producers, and the two presenters, Russell Brand and Jonathan Ross 
3. Could Ofcom fines have been avoided? eyes, the producers of the show could have pulled the whole interview and made a new segment instead to avoid any controversy
4. What steps should a company take to avoid these problems occurring? they should have better regulation of programs, and should consider the effects the content of the show may have on the audience/listeners. 

Legal

Threats of violence

Contractual

ethical

privacy 

could language 

decency

regularity